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Terms and Conditions

Last updated: September 8, 2026 · Version 2.2

This is an English translation of our Dutch Terms and Conditions (Algemene Voorwaarden), provided for your convenience. The Dutch original is the legally binding version. In case of any discrepancy between this translation and the Dutch original, the Dutch version prevails. Read the Dutch version.

These terms and conditions apply to all offers, agreements and services of Gung Ho B.V., trading as SEOwriters. Our processing of personal data is described in our privacy policy; to the extent we process personal data on your behalf, our data processing agreement additionally applies and forms part of the agreement.

1. Definitions

  • SEOwriters / we / us: Gung Ho B.V., established at Hannie Dankbaarpassage 14, 1053 RT Amsterdam, the Netherlands, registered with the Dutch Chamber of Commerce (KvK) under number 85797766, trading under the name SEOwriters.
  • Customer / you: the legal entity or natural person acting in the exercise of a profession or business who enters into an agreement with us. The service is intended exclusively for business customers; we do not contract with consumers.
  • Platform: the service we offer via seowriters.nl and the associated APIs, dashboards, wizard and automations.
  • Service: the automated generation, publication and reporting of SEO content for your website(s), as further described in your quote or subscription.
  • Content: the texts, images and other materials we generate using AI and publish on your behalf.
  • Agreement: the arrangement between you and us for the delivery of the Service, including these terms, the privacy policy and the data processing agreement.

2. Applicability

These terms apply to all offers, agreements and services. Deviations are only valid if confirmed by us in writing. We expressly reject any purchasing or other terms put forward by the customer. If a provision is void or voidable, the remaining provisions remain in force and the parties will replace the provision in question with a valid provision that most closely approximates its intent.

3. Formation of the agreement

The agreement is formed at the moment you accept these terms during onboarding and the first WordPress connection test is successfully confirmed. Before that moment, no agreement exists, even if onboarding has already started. Offers and price quotes are non-binding, unless expressly stated otherwise.

4. Description of the service

We provide a platform that:

  • generates SEO content based on your brand voice, target audience and keyword strategy;
  • publishes that content to your WordPress website via the Application Password you provide;
  • reports on your SEO performance based on Google Search Console and Google Analytics 4.

The service is provided on a best-effort basis with respect to SEO results. We do not guarantee any specific search engine rankings, traffic volumes, conversions or revenue. Changes to the algorithms, APIs or policies of Google and other third parties fall outside our sphere of influence.

The service is provided "as is" and "as available." We give no warranties, express or implied (including warranties of merchantability, fitness for a particular purpose or non-infringement), except to the extent mandatory law provides otherwise.

5. Nature of the content: AI-generated text

The content is wholly or largely generated automatically using artificial intelligence. You acknowledge and accept that:

  • AI-generated content may contain factual inaccuracies, outdated information or unintended similarities to existing material;
  • you are responsible for checking the accuracy, completeness and lawfulness of the content before and after it appears on your site;
  • for regulated or sensitive topics (including health, medical, legal, financial or safety-related information), you have a heightened duty of care and, where required, have the content reviewed against applicable laws, regulations and codes of conduct;
  • we give no guarantee as to the factual accuracy of the content and are not liable for the consequences of publishing content that you were able to view, correct or remove (see articles 6 and 10).

To generate content, we use Google's AI services (Gemini). That processing is also subject to Google's terms and policies; we are not responsible for changes to, or the availability of, those services.

6. Publication, automatic placement and review

When setting up the service, you choose how content is published:

  • Automatic publication: content is published directly to your website according to the agreed schedule, without prior review by you; or
  • Draft mode: content is first prepared as a draft, so you can review and approve it before publication.

If you choose automatic publication, you acknowledge that content goes live without you having seen it beforehand, you accept responsibility for reviewing published content afterward, and you bear the risk for the period between publication and your review. You can change your choice at any time.

You review published or drafted content within 7 days. If no objection is raised within that period, the content is deemed accepted by you. You may request correction or removal of content at any time; we will carry this out within a reasonable period. Ultimate responsibility for what appears on your website lies with you.

7. Prices and payment

The service is purchased per website. Current prices and packages are listed on seowriters.nl and/or in your quote; at the time these terms were drafted, the indicative monthly rates per website are €490 and €950, and by arrangement for custom work. All prices are per month, in advance and excluding VAT.

  • Invoicing takes place monthly in advance. Payment is due within the period stated on the invoice (failing that: 14 days after the invoice date).
  • Activation and continuation of the service happen manually after payment is confirmed; the platform does not (yet) have an automated payment-status link.
  • In case of late payment, we may, after a reminder with a reasonable period, suspend the service. Statutory commercial interest and reasonable collection costs will then be for your account.
  • We may adjust prices annually and in the event of material cost increases; we will announce price changes at least 30 days in advance (see article 13).

8. Customer responsibilities and warranties

You:

  • grant and maintain valid OAuth access to Google Search Console and Google Analytics 4, and provide a valid WordPress Application Password;
  • keep your WordPress installation up to date, secure and operational, and make your own backups;
  • notify us in a timely manner of changes to your brand voice, target audience or connected sources;
  • do not use the service for unlawful, misleading, infringing or otherwise impermissible content.

You warrant that:

  • you are authorized to connect the relevant Google and WordPress accounts and grant us access to the data contained therein, and that you have a lawful basis for the processing of that data by us on your behalf;
  • publishing content under your brand and on your website does not infringe any third-party rights and does not violate applicable laws and regulations.

9. Indemnification

You indemnify SEOwriters against all third-party claims (including other websites, rights holders, regulators and visitors) related to content published on your website or to the data and accounts you have connected, and against the associated (legal) costs. This indemnification does not apply to the extent the claim is a direct result of intent or deliberate recklessness on the part of SEOwriters.

10. Liability

Our liability per calendar year is limited to the amount you paid for the service in that year, with an absolute maximum of €5,000. We are not liable for:

  • indirect damage, consequential damage, loss of profit, lost revenue or reputational damage;
  • damage caused by or related to the content of published material, to the extent you were able to view, correct or remove it;
  • damage caused by changes to Google algorithms, OAuth/API changes or policy changes by third parties;
  • damage caused by incorrect, incomplete or late information provided by you;
  • outages or limitations at subprocessors (including Google, Supabase, Vercel).

These limitations do not apply in the event of intent or deliberate recklessness on our part, nor to the extent liability cannot be excluded or limited under mandatory law.

11. Availability

We aim for high availability of the platform (target 99%), without guarantee. We will announce planned maintenance at least 48 hours in advance where possible. Outages beyond our sphere of influence (at subprocessors, internet providers or Google APIs) do not constitute a shortcoming on our part.

Force majeure. In the event of force majeure (including outages or failures at subprocessors, internet or power outages, cyberattacks, and changes, restrictions or outages of Google or AI APIs), we are not obliged to perform and are not liable for any resulting damage. If a force majeure situation lasts longer than 60 days, either party may terminate the agreement.

12. Term and termination

  • The agreement is entered into for a minimum term of six (6) months, calculated from the start date of the service: the first day of the first paid month (article 7). During those six months you cannot cancel and you remain liable for the monthly fee for the entire minimum term. Exceptions: prolonged force majeure (article 11) and a material deterioration of these terms or the prices (article 13); if you cancel on one of those grounds, your payment obligation also ends on the end date.
  • After the minimum term, the agreement continues on a monthly basis and is cancellable monthly, subject to one calendar month's notice. If you want to stop immediately after the minimum term, cancel no later than one calendar month before the end of that term; the agreement then ends on the last day of the minimum term.
  • You cancel in writing by email to contact@seowriters.nl.
  • Amounts already paid are not refunded.
  • The minimum term applies to agreements entered into on or after September 8, 2026.
  • After cancellation, you retain 30 days of access to your dashboard for data export; after that we irreversibly delete your data, subject to statutory retention obligations (see the privacy policy).

We may terminate the agreement with immediate effect in case of non-payment after a reminder with a reasonable period, in case of misuse of the platform (unlawful content, spam, infringement of third-party rights), or in case of another material shortcoming that is not remedied within a reasonable period.

13. Changes to the terms

We may change these terms and the prices with at least 30 days' notice by email. If the change constitutes a material deterioration for you (for example, price, scope of the service or liability), you may cancel the agreement effective as of the date the change takes effect.

14. Intellectual property

  • The platform, the codebase, the prompts and the underlying methods remain our property (or that of our licensors).
  • Content generated and published on your instructions becomes your property upon publication, to the extent that content is transferable.
  • We do not acquire any rights to your brand name, brand voice or website, other than as necessary to perform the service.
  • You may not reverse-engineer, copy, resell or use the service to develop a competing product or service.

15. Personal data and confidentiality

The processing of personal data is described in our privacy policy. To the extent we process personal data on your behalf in the course of performing the service, our data processing agreement applies; it forms part of the agreement and you are the data controller for that processing. Both parties treat confidential information received from each other as confidential, including after the agreement ends.

16. Assignment

You may not transfer rights or obligations under the agreement to a third party without our written consent. We may transfer the agreement to a successor in the event of a takeover or merger, while preserving your rights.

17. Governing law and disputes

This agreement is governed by Dutch law. Parties will preferably first attempt to resolve disputes through mutual consultation. If parties cannot reach agreement, disputes will be submitted to the competent court of the District Court of Amsterdam (rechtbank Amsterdam), unless mandatory law designates a different court.

18. Contact

Gung Ho B.V. (trading as SEOwriters) Hannie Dankbaarpassage 14, 1053 RT Amsterdam, the Netherlands KvK: 85797766 · VAT: NL863745751B01 Email: contact@seowriters.nl

Privacy policy · Data processing agreement