HOW IT WORKS
How it works & process
Four disciplines that at most companies are spread across an agency, a freelancer and a stack of tools. With us: one system that runs as a whole.
The system at a glance
Data
EVERY NIGHT
Strategy
WEEKLY
Content
BIWEEKLY
Publication
ON YOUR SITE
Measurement
DAILY
↻ MEASUREMENT SHAPES THE NEXT WEEK
The choice is made before a single word is written
New article or improve an existing page: the system makes that call based on your own numbers. Every topic passes two checks first.
TEST 1
The editorial charter
Does the topic fit who you are, what you sell and where you're headed? If not, it's cut here, no matter how high the search volume.
TEST 2
A three-layer cannibalization check
Search intent, search terms and semantic similarity. If an existing page already claims this topic, we improve that page instead of putting a competitor next to it.
Three phases, with a built-in brake
PHASE 1
Creation
Filling the white space: new articles for topics you don't have anything on yet.
PHASE 2
Mix
Building and improving in turn: new articles alongside pages that are already almost ranking.
PHASE 3
Optimization
The topics are filled: refining, updating and building out rankings. This is where it pays off.
When you move to the next phase is decided by a saturation score: coverage of your topics, ranking strength and remaining white space. Slowing down on volume is built in. Where most providers' business model runs on volume, we publish less the moment your site calls for it.
Four disciplines. One system.
DISCIPLINE 01 · STRATEGY
A strategy sharpened every week.
Not a report gathering dust, but a system that keeps running. A specialist approves every course change.
→Data foundation, refreshed every night
→Coherent topics, not standalone articles
→Opportunities first, without cannibalization
DISCIPLINE 02 · CONTENT
Articles that rank, and get cited.
Twenty steps per article, publish-ready on your domain, in your brand voice, with a consistent author.
→Opens with a citeable "In short"
→Depth over volume: what the top 10 is missing
→Quality check before publication
DISCIPLINE 03 · PUBLICATION
Straight to your site. Technically finished.
No loose document you still need to place. We connect WordPress without migration.
→Structure that holds up: headings and table of contents
→Schema markup and technical details in order
→Internal links to what you've earned
DISCIPLINE 04 · MEASUREMENT & AI VISIBILITY
You see what it delivers. No black box.
Seventeen measurement steps; every number sourced, dated and defined. You can verify it yourself in Search Console.
→Every night, rankings and visitors per article
→Weekly AI measurement: are you being mentioned?
→After 30 days, a verdict: helped, neutral or worse
Six gates behind every article
Of the twenty steps, six are a hard gate. All six green, or it doesn't go live.
01
Publication mode
02
Quality
03
Ownership
04
Facts
05
Angle
06
Tone
The hundredth article just as thorough as the first.
How it starts
1
THE CALL
Measurement and opportunities
You see live where you stand.
2
MINUTES
Connection
Site and search data connected, brand voice defined.
3
DAYS
Your topic plan
Topics, priorities, first articles scheduled.
4
WEEKS
Articles live
Publishing, measuring, adjusting. You watch it happen.