What is GEO?
Generative engine optimization (GEO) is visibility in AI answers: making sure ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews name your business as the answer.
Search engines are becoming answer engines
More and more people don't ask ten blue links, they ask an AI that gives one answer. That answer only has room for a handful of sources. So the question is no longer just "am I ranking at the top?" but: am I the source that gets cited?
The five building blocks of GEO
Measuring: are you already being mentioned?
Visibility in AI is measurable. Every week we check, per engine, whether your site is mentioned or used as a source:
Example view with illustrative statuses. Your dashboard shows your own measurement.
SEO and GEO: one foundation
GEO isn't a second service alongside SEO. What makes Google rank you (depth, structure, sources, authority) is exactly what makes AI cite you. You build one foundation and become visible in two places: in the search results, and in the answer. For what SEO actually involves, see what is SEO.
Why now
AI is evolving faster than your market can keep up with, and that's exactly where your opportunity lies: whoever invests professionally in AI findability now builds a lead that deepens every month. You don't need that expertise in-house. That's our job.